A Complete Guide to Developing Your Instagram Aesthetic

Did you know that in the United States, 71% of businesses use Instagram? Well, now you do. And you might want to join in on the fun too.

Instagram is a fun platform for brands and individuals to post beautiful photos and videos enticing their audience. But how do you make your Instagram account look aesthetic too?

Well, that’s what we’re here for. Here’s a complete guide on how to make your Instagram aesthetic pop. Keep reading!

What Is Instagram Aesthetic?

An Instagram aesthetic is the overall look and feel of your Instagram account. It should be cohesive and consistent and reflect your brand or style. As you develop your Instagram aesthetic, remember that it should reflect your brand.

Once you have an idea of what you want your aesthetic to look like, start creating content that fits that vision. Use similar colors, themes, and filters to create a cohesive look. And don’t be afraid to experiment – part of developing your aesthetic is figuring out what works and what doesn’t.

Your account should be an extension of you, so make sure it feels authentic to who you are.

Stick to a Consistent Color Scheme

You want to ensure that your images are cohesive and fit together well. One way to do this is to stick to a consistent color scheme. This doesn’t mean that every photo needs to be in the same colors, but you should try using a similar palette throughout your feed.

This will make your photos look more cohesive and consistent.

Choose the Right Style

There are no hard and fast rules, but it’s essential to choose a style that fits well with the type of content you’re posting. For example, if you’re a fashion blogger, you’ll want to ensure your photos are stylish and chic. If you’re a travel blogger, you might want to go for a more whimsical, dreamy look. 

Don’t be afraid to experiment and have fun with your feed! You can always change things up if you don’t like the way it looks, so don’t

Experiment With Editing Techniques

You need to consider the overall look you want to achieve. Do you want a consistently bright feed or a feed with more muted tones?

Once you’ve decided on the overall style, you can start to play around with filters and other editing tools to achieve the look you want.

There are plenty of online tutorials and articles that can help. Once you’ve found a few examples of feeds that you like, you can start to experiment with your photos. With a little trial and error, you’ll soon develop your signature style.

If you’re unsure where to start, a few resources can help you figure out the best for your Instagram posts. 

If you need help growing your brand and have a lot of likes, try to discover creating a compelling bio for your Instagram profile to attract potential followers.

Maintain a Cohesive Theme

This means maintaining a cohesive theme throughout your feed, using similar filters and tones in your photos, and ensuring that your overall look is cohesive and visually pleasing.

While developing your aesthetic may take some time, the payoff is worth it. A well-curated feed will not only look great, but it will also help you to build a solid online presence. 

Maintain the Composition of Your Feed

Aesthetics are essential when it comes to Instagram. Your feed should have a consistent look and feel that represents your brand. Composition is key in creating an aesthetically pleasing feed. 

Use the rule of thirds. This rule is used in photography to help with composition. It involves dividing your frame into thirds, both horizontally and vertically, and then placing your subject in one of the intersections. This will help create a more pleasing and balanced photo.

You can also use leading lines. Leading lines are lines that lead the eye into the photo. They can help create a sense of depth and movement. Try incorporating leading lines into your photos to add interest.

Perspective can also be used to create interesting photos. Try shooting from different angles and viewpoints to add variety to your feed.

Don’t forget about negative space. Negative space is the empty space around your subject. Incorporating negative space into your photos can help create a more pleasing composition.

Use High-Quality Photos

This doesn’t mean you need to have a professional camera or spend a lot of money on expensive equipment – your smartphone camera can be more than sufficient. Instead, it’s all about taking the time to frame your shots well and edit your photos to perfection.

Play around with the brightness and contrast to make your colors pop. Don’t be afraid to crop or rotate your photos to get the perfect composition.

By following these simple tips, you can take your Instagram game to the next level and create a stunning aesthetic that will make your followers double-tap again and again.

Curate Your Content

Consider the overall look and feel you want to create for your feed. Do you want it to be bright and airy, dark and moody, or somewhere in between?

Once you have a general idea of the vibe you want to go for, start thinking about the types of photos and videos that will help you achieve that.

When curating your content, paying attention to the caption, hashtags, and location tag you use for each post is essential. This will help create a cohesive look for your feed and make it easier for people to find your content.

Develop Your Instagram Aesthetic Today

Your Instagram aesthetic is essential since it is how you present yourself to the world. It should be cohesive and should also reflect your brand.

A complete guide to developing your Instagram aesthetic includes understanding your audience, knowing your branding, and using suitable filters and hashtags.

Make sure to check out some of our other posts for more guides and tips on various topics.